Online courses can have a deeper impact on people’s lives than attending a one-day workshop, where a lot of the theory and the amount of content goes over people’s heads. Most one-day courses are about 4-5 hours of content. People forget up to 90% of the content if it is not recalled more than once.
Most people leave the event or classroom and are immediately consumed with travelling plans and checking messages and emails and never get the course material or their notes out again. Therefore 70% forget the material within 24 hours and after one week it rises to 90%. Most experts want to transform people’s lives, they want their mentees to get results. Your online course can have a deeper impact than a 60-minute keynote speech. You can build in repetition in your course to help your students learn your content.
Many offline courses struggle to retain students...
Technology will have a massive impact on small businesses, in order to survive the reality of embracing tech will be fundamental to doing business.
1. Automation for small businesses
Small business owners and one man bands will need to adopt automation of technology, automatic emails sequences for new customers, diary bookings for customers, workflow solutions, form submissions, web hooks that have follow up actions. Hunt down the automation.
Not a day goes by where I have to actively remember a password or security question. Expect the protection of your data and IT assets to become more and more significant. Hackers are after even the boring stuff of just controlling your Instagram account. Why? Because some people buy fake followers.
3. Return On Investment Marketing
More and more businesses will understand that social media is business and not just a personal activity. This will lead to the discovery that social media ads are cheap and accessible for...